INCEPTION

MODERN WAY OF DISPLAYING TIME

With the new INCEPTION Collection, METAL CHRONOMETRIE gently opens a new era in their watch DESIGN which will increasingly develop itself into a more artistic rather than technical concept. However, this fact did not impel us to remove all the technical aspects of a traditional watch, but allowed us to play with the classical codes and the technical capacities of a chronometer to create a new kind of watch. This watch elegantly suggests the “flow of Time” and lets you feel it without being under a lot of strains such as beeps, leds, buzzers, counters or other disturbing nuisances. Thus, METAL CHRONOMETRIE brings the watch back to its first function: to suggest time in a harmonious and pleasant way. To create this new dial conception, we completely redesigned our traditional cases. We also renewed our famous INTEGRAL PROTECTION system and brought this new INCEPTION Collection to a complete new look. The INCEPTION, a balance between our Swiss traditions and the modern way of displaying Time, is, we believe, the watch of the future. By adding subtlety to our knowhow, we slowly detach ourselves from the burden imposed by technology.